A façade is the exterior element of a building, often ornamental, that defines its aesthetic character. The importance of the façade increases with density. In an urban setting, often the façade of the building is all that is exposed to the public. Just as this element is essential to the identity of the city, our face is our public self, essential to our own identity. Not only our shining eyes and blushing cheeks, but our entire façade: the brand and type of our heels, the cut and length of our skirt, up to the color and thickness of our eyeliner, all form how the public eye views us and thus how we view ourselves. Gordan Matta-Clark’s work allowed the interior of the city to show though, a lesson for us all. Cut through the façade in Phaidon’s first and definitive monograph on the artist.